Macrovision Becomes ROVI, Launches New TV Menu System
Posted on July 16, 2009 |
Macrovision is the kind of company you don't often think about, because most of the things it does are in the background. When you insert a CD into your computer and rip it to iTunes, the song information comes down to your computer via an online database that Macrovision operates, and it also creates a lot of the on-screen programming guides that cable and satellite companies use.
Today it's going to announce that it's changing its name to Rovi and that it will be traded on the NASDAQ under the symbol ROVI.
But that's only part of the news. It's also debuting a new media guide technology that as yet doesn't have a final name, but which has a code name "Liquid." I got an exclusive demonstration of the technology yesterday and it shows some advances that are badly needed for TVs.
