Matt Cutts: How Google Deals With Web Spam
Posted on October 4, 2009 |
It’s up to Matt Cutts and his team at Google to keep search results as free as possible from Web spam, those pages full of Viagra ads or even malware. A 10-year veteran of the company, he got into this online underworld after working on the first version of Google’s family filter, SafeSearch.
Cutts’ other job thrusts him in the spotlight almost as much as CEO Eric Schmidt and cofounders Sergey Brin and Larry Page: He’s essentially Google’s ambassador to Webmasters, the folks who operate Web sites.
In a recent interview for my story on how Google’s trying to stay ahead of rivals in search, Cutts provided insight not only into how Google tries to reduce Web spam but also into the search quality process at large. This is the last of a four-part series with Google search quality leaders that began with search chief Udi Manber, Google Fellow and ranking chief Amit Singhal, and Scott Huffman, head of the search quality evaluation unit.
